Between April 2019 and April 2020, the number of OTT homes in the U.S. rose by 5.2 million, according to Comscore's 2020 State of OTT report.
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According to new insights from Comscore, the U.S. saw a nearly 30 percent year-on-year increase in VOD transactions in March, with the average subscribing household accessing, purchasing or renting 16 titles over the course of the month.
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Netflix is still the most dominant OTT platform in the U.S., comScore reports, but market competition is intensifying, with 11 services now reaching more than 1 million or more homes every month.
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