Tag: churn rate

HBO Max, Netflix, Hulu and Disney+ lost a combined $80.2 million in April 2021 due to subscriber churn, according to Wurl Analytics.

About one-fifth of U.S. broadband homes canceled at least one of their OTT video services in the last year, though Netflix had the lowest churn rate, according to Parks Associates. In the last 12 months, 20 percent of U.S. broadband homes had canceled, and in Q2 2015, just 18 percent had done so.