Starz Ups Marta Fernandez to Executive VP of Original Programming

Marta Fernandez has been promoted to the role of executive VP of originals programming at Starz.

Fernandez, who most recently served as senior VP of originals at the company, is credited as a key contributor to the success of Starz Originals’ Spartacus franchise, Boss, Flesh and Bone, Ash vs Evil Dead, Da Vinci’s Demons and the Emmy-winning Black Sails. Fernandez began working at Starz in 2007.

In her new position, Fernandez will expand her leadership role, continue to spearhead the network’s inclusion initiatives across the originals slate and continue to expand its female-forward programming. She will oversee new development and current productions for the network, including original series Vida and American Gods, in addition to the upcoming series P-Valley.

Carmi Zlotnik, the president of programming for Starz, said: “Marta has done an excellent job of developing premium content and diverse talent, and has been a great representative for Starz in our goal of serving underserved audiences. We are pleased to be able to acknowledge her dedication and continuing contribution to the network.”