Starz Launches Subscription Streaming App

BEVERLY HILLS: Starz has released its first subscription streaming service, which is now available for download on Apple and Android devices.

The Starz digital retail service provides streaming subscriptions directly to consumers, offering the first-ever download capabilities from a premium pay-TV service. For a monthly fee, viewers will have instant access to more than 2,400 titles each month, including the hit Starz series Outlander, Power and the upcoming American Gods. They will also be able to view other content, including such popular movies as Avengers: Age of Ultron and, later this year, Star Wars: The Force Awakens. On April 7, the new Starz app will feature the second installment premiere episode of Outlander in advance of its linear debut on April 9 at 9 p.m.

The standalone Starz service allows up to four viewers to watch content at the same time and virtually unlimited downloads. It is available as of today through the App Store for iPhone, iPad, iPod touch and Apple TV, with the app supporting universal search through the Siri remote. It is also available through the Google Play Store for a number of Android-supported devices.

Starz subscribers from cable, satellite and telco partners can also authenticate and view Starz in the new app. Users can buy a subscription or authenticate Starz directly in-app or on their computers to begin viewing available content.

Starz CEO Chris Albrecht remarked: “Starz has entered the market today with an enormous value proposition for consumers. Our programming will now be more widely available to the 20 million broadband-only homes of cord nevers, cord cutters and cord shavers, including Millennials and other underserved consumers who need other viable subscription service options.

“With the growing consumer appetite for our highly-rated, award-winning and diverse original programming and vast library of movies, our elegant and powerful app is the first in the industry to allow download capability to watch premium content anytime, anywhere, without the need for WiFi access. Showcasing the rebranded Starz offerings we announced last month, we believe this innovative app will also help fortify the broadband business of many of our traditional distributors and be even more appealing for inclusion in future video bundles.”