Parks Associates: 13 Percent of U.S. Broadband Homes Are Cord-Cutters

New research from Parks Associates has found that 13 percent of U.S. broadband households are cord-cutters, while 4 percent are cord-never.

The research firm has also found that 7 percent of U.S. broadband households are cord-shavers.

“Personalized online services, OTT offerings and original content all represent new ways to connect with these and other viewers,” said Elizabeth Parks, senior VP of Parks Associates. “At our pre-show workshop and the Future of Video conference, leading industry executives will join us to discuss viewing trends and new solutions that are resonating with today’s consumers.”

Parks Associates launches the inaugural Future of Video conference today with a pre-show research workshop, OTT Market Disruption & Capturing Audiences.