Paramount & Hasbro Unite for Cross-Property Movies


HOLLYWOOD: Paramount Pictures and Hasbro have agreed to collaborate on feature films for the Hasbro properties G.I. Joe, Micronauts, Visionaries, Mobile Armored Strike Kommand (M.A.S.K.) and ROM.

Paramount and Hasbro’s Allspark Pictures will establish a cross-property interconnected onscreen universe featuring the stories and characters from the five brands. Allspark will produce the films and Hasbro’s Brian Goldner (chairman, president and CEO), Stephen Davis (executive VP and chief content officer) and Josh Feldman (head of film development) have worked with Paramount to design the interconnected universe for G.I. Joe, Micronauts, Visionaries, M.A.S.K. and ROM. The two companies will form a writers’ room featuring noteworthy Hollywood talent to develop the creative roadmap for the properties.

“Paramount and Hasbro have had a longstanding relationship and we’re proud of the success we’ve enjoyed on the Transformers and G.I. Joe franchises,” said Brad Grey, the chairman and CEO of Paramount Pictures. “We’re excited to grow our agreement and make even more movies based upon these popular and powerful Hasbro characters and their worlds.”

Goldner noted: “Hasbro and Allspark Pictures put storytelling at the center of everything that we do. These brands are filled with memorable stories and vivid characters, and this universe creates a framework for how they will become interconnected. Extending our partnership with Paramount allows us to continue our long-term strategy and overall vision to build dynamic worlds for all of our brands, and we are thrilled to collaborate with them as we develop these properties.”