Outside Television & Red Bull Media House Enter Partnership

WESTPORT: The Outside Television channel in the U.S. has formed a long-term partnership with Red Bull Media House that includes original series, films and future productions involving Red Bull athletes.

The partnership makes use of the two partners’ complementary TV, print, online, mobile and social-media activities. As part of the pact, Outside Television will start airing the original adventure sports series Pushing Boundaries. A selection of Red Bull Media House Films will also be featured in the Outside Film Festival prime-time programming block. The Outside Today morning program will feature exclusive content from Red Bull Media House, including in-studio interviews with athletes. The two will develop further original series and features together.

"The key to achieving any success with the very demanding and highly engaged people who belong to the active outside culture is that you must be genuine and authentic," said Rob Faris, the senior VP of programming for Outside Television. "By uniting our media interests and unique reach, Red Bull Media House and Outside create a significant opportunity to better serve the already deeply devoted and also scoring legions of new converts. This is only the first iteration of what we anticipate becoming a very significant strategic relationship."

"The programming partnership between Outside and Red Bull Media House is only the next evolution in both companies’ heritage together as content champions of the best programming and personalities in action and lifestyle," added Greg Jacobs, the head of distribution for Red Bull Media House North America. "The current and future programming development strategy developed between Outside TV and Red Bull Media House will be mutually beneficial in bringing premium sports and lifestyle content to television in an unprecedented approach to storytelling and production."