Network Covering Global Festivals to Debut on Verizon Video Platform

HOLLYWOOD: UphoricTV, a new U.S. network dedicated to the global festival circuit, is set to launch this fall on Verizon’s go90 video platform.

The network was established in partnership between marketing firms UG Strategies and Corso Agency. It will provide viewers with an exclusive look into the world of music festivals, from backstage to onstage, as well as coverage from food festivals, film festivals and other major global cultural destinations. Original programming will include artist and music content, behind-the-scenes footage, documentaries and interviews, as well as curated live streams and on-demand performances from festivals around the world.

UphoricTV’s diverse programming will first be available in the U.S. only. Besides Verizon’s platform, it will also broadcast via YouTube and other social media platforms.

“After more than a decade of working with festivals from around the world, we have seen the demand for festival content rise exponentially,” said Parag Bhandari, the CEO of UG Strategies. “Festivals of all kinds have become critical to pop culture, with enthusiasm for them rivaling that of major sporting events, each offering so much more than music and thus creating endless sources of creative and unique video content. UphoricTV’s debut on digital, ‘cord-cutting’ platforms such as go90, alongside major content providers like ESPN, Vice Media, Viacom and others, manifests how important these events have become.”

“After 25 years in the festival experiential space, I cannot tell you how many fans have begged for us to let them in on what we know and what we see,” added David Corso, the CEO of Corso Agency. “UphoricTV is the answer to their demands, and is perfectly aligned to strengthen the burgeoning global festival circuit. We’re excited to access our extensive network in music, entertainment and festivals to help bring this to life.”