NBC Live Streams of Rio Olympics Surpass 1 Billion Minutes

RIO DE JANEIRO: NBC Olympics’ live streaming for Rio 2016 topped 1 billion minutes, marking the first time the milestone has ever been crossed for an Olympics.

The 1.05 billion minutes of live streaming via NBCOlympics.com and the NBC Sports app is up 232 percent from the equivalent day in the London Games. The 2016 Rio Olympics is the first in U.S. media history with prime-time Olympic coverage on channels other than the primary broadcast network. It is also the first time that the broadcast network coverage, including prime time, has been streamed simultaneously on digital platforms.

This record was set on Wednesday, one day after NBC Olympics’ live streaming for the Rio Olympics surpassed the entire London Games.