Lifetime Refreshes Branding

NEW YORK: Lifetime has revamped its look, message and brand campaign across multiple platforms, now touting the tagline "Your Life. Your Time."

The refresh is meant to evoke an aspirational tone and bolder spirit, connected to the network’s brand and growth in original programming. Lifetime started its new evolution over a year ago, with the expansion of up to 350 hours of original programming.

Nancy Dubuc, the president and general manager of Lifetime Networks, said, “Nothing is more valuable to women than time. A moment in time can be an experience that becomes memorable and Lifetime creates times for viewers to laugh, cry or be inspired. These aspirational moments and life experiences will continue to be the essence of the Lifetime brand.”

Tim Nolan, the senior VP of marketing for Lifetime Networks, added, “Great experiences build successful brands. Expanding on Lifetime’s 28-year legacy, our vision balances the equity the network built while breathing new life into the viewers’ experience. This new logo marks the next step with a distinctive new look and attitude. Embracing everything we love about life, Lifetime strives to be as brash as it is honest and always entertaining.”