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About Joanna Padovano Tong

Joanna Padovano Tong is the managing editor of World Screen. She can be reached at


U.S. TV Ad Spend Starts 2016 on a High Note

The U.S. television sector saw a 1 percent increase in ad spending in January, according to Standard Media Index’s (SMI) latest data, with broadcast networks showing a 9 percent gain. Broadcast ad revenues were driven by healthy network ratings in January, which included the rebooted classic of The X-Files and bumper audiences for football.