Freeform Renews Siren, Adds The Simpsons


Freeform has picked up a third season of its mermaid thriller Siren and will welcome the long-running animated sitcom The Simpsons to the network starting in September.

During the first half of its second season, Siren ranked as Freeform’s number one show among adults 18 to 49 and women 18 to 49. The second half of season two will premiere on June 13 at 8 p.m.

Additionally, viewers will be able to enjoy episodes from all 30 seasons of The Simpsons starting this September.

Last year’s inaugural 31 Nights of Halloween delivered Freeform its most-watched October in three years and finished the month as the number one cable network in women 18 to 34 and 12 to 34. Freeform will be doubling down on its commitment to Halloween, making this year’s 31 Nights of Halloween programming stunt even bigger with a number of programming additions. This includes a new original special, Halloween Extravaganza Bash (working title), which will be a celebration of Halloween’s biggest pop culture moments.

For the first time ever on cable, the beloved holiday classics Rudolph the Red-Nosed Reindeer and Frosty the Snowman will air on Freeform during this year’s 25 Days of Christmas programming event. Also for the holiday season, Wrap Battle will put the most gifted DIY-ers to the test. In the elimination gift-wrapping competition, contestants battle it out to deliver amazing results in different challenges in every episode, with each vying to win $50,000.

“Freeform is built on one very powerful belief: that embracing the disruptive voices and diverse identities of our viewers is key to our ongoing success,” said Tom Ascheim, president of Freeform. “We are so proud to have the opportunity to grow with our audience and are looking forward to continuing to push the boundaries of convention through our programming—this year and in years to come.”