Former Lifetime Exec Joins MTV as President of Programming

NEW YORK: MTV has brought on Susanne Daniels, formerly the head of programming at The WB Network and president of entertainment at Lifetime, as its new president of programming.

In her new role, Daniels will have oversight for all development and programming for the network, including scripted and unscripted series, news and documentaries, production and talent. She will be based in Los Angeles, reporting to both Van Toffler, the president of MTV Music & Logo Group, and Stephen Friedman, the president of MTV. The appointment comes after David Janollari, the current head of programming, decided not to renew his contract.

Toffler said, "Susanne’s delivered more breakthrough pop culture hits in one decade than most producers do in their entire lifetimes. Very few people have the talent and instincts to consistently develop shows that connect with young audiences, but Susanne has thankfully kept in perfect touch with her juvenile side and we’re extremely lucky she will now be joining our restless, creative family here at MTV."

Friedman added, "MTV is committed to constantly pioneering new, groundbreaking programming—our audience demands it of us—and I can’t think of a person better equipped to help us deliver on this promise than Susanne. Her vision, creativity and proven track record will be an enormous addition to our already stellar stable of top-notch programming talent."

"David played an important role in advancing MTV’s leadership position the last few years—particularly in fortifying our scripted programming strategy with such hits as Teen Wolf and Awkward and the critically acclaimed I Just Want My Pants Back," Friedman continued. "We will always be grateful for his contributions and wish him the best."

Daniels commented, "I grew up watching and loving MTV. It’s remained a dynamic, young and meaningful brand. I’m excited to be a part of it and work with Stephen and Van, two people whom I’ve admired for a long time."