Electric Entertainment Inks Deal with VIZIO for ElectricNOW

Electric Entertainment has hard-launched the OTT app and channel ElectricNOW, which will be available on all VIZIO SmartCast televisions through a new deal.

Per the agreement, SmartCast users will have access to such Electric Entertainment-produced TV series as Leverage, The Librarians and The Outpost, as well as acquired programming that includes the feature films Blood on the Crown and Heavy.

Dean Devlin, CEO of Electric Entertainment, said: “We soft-launched ElectricNOW in spring of 2020. The consumer feedback and corresponding viewership have been well beyond our expectations. We originally set out to create a hub where we could aggregate all of our various fan bases from Leverage, The Librarians, The Outpost, Almost Paradise and all of our podcast subscribers into a single space. Now with the app being available to this incredibly large consumer base via VIZIO SmartCast, we are reaching a much broader, more mainstream audience, picking up new fans along the way.”

Chris Tanquary, director of business development and partnerships for VIZIO, said: “With the addition of ElectricNOW to SmartCast, we are continuing VIZIO’s mission to provide our audiences with endless entertainment. ElectricNOW’s hard launch is a great step in that effort and gives SmartCast users access to their exciting original and acquired content.”