Cinedigm Inks U.S. Deal with Cirque du Soleil

Cinedigm has signed an exclusive agreement with Cirque du Soleil to bring nearly 30 years of content to AVOD, FAST and TVOD platforms across the U.S.

Beginning in March, Cinedigm will feature blocks of Cirque du Soleil content, including live show performances, documentaries and other acrobatic content, on its flagship streaming service Cineverse, along with Dove Channel, Docurama and AsianCrush.

Cinedigm will also release select content to its third-party platform partners.

Cirque du Soleil’s content library features several full-length Cirque du Soleil show performances such as KURIOS—Cabinet of Curiosities, VOLTA, LUZIA, AMALUNA and KOOZA. Documentaries in the content deal, offering insid looks at some of the company’s most iconic shows, include Mystère—The Mystère of Mystère, Luzia—The Story of an Encounter, Alegría—A Wind of Change and Crystal—Gliding Higher. The content package also includes a variety of Cirque du Soleil Masterclasses, 60-minute and Best Of acrobatic specials.

“This partnership with Cirque du Soleil is a benchmark moment for Cinedigm as the word ‘unique’ simply does not do justice for the brand of entertainment and innovation this group of immensely talented performers brings to the stage,” said Yolanda Macias, chief content officer of Cinedigm. “Our enthusiast viewers who have seen these shows will enjoy watching them again, and people who are new to the Cirque du Soleil creative universe will find themselves completely engrossed while consuming these amazing world-class events.”

“We are excited to partner with Cinedigm to continue expanding our entertainment offering beyond our staged productions,” said Sebastien Ouimet, head of filmed and immersive entertainment for Cirque du Soleil. “This partnership allows us to provide our fans with exclusive access to the front-row seats and behind-the-scenes of Cirque du Soleil’s most iconic productions, directly from home.”