CBS Corporation Names Chief Digital Officer

NEW YORK: Seasoned digital exec Jim Lanzone has been appointed as CBS Corporation’s chief digital officer, a newly created position.

In his new role, Lanzone will be responsible for digital matters at CBS Corporation and will ensure that the company has an effective digital media strategy across its divisions. He will help cultivate and expand new and existing digital streaming services while also exploring the potential of new platforms in the development of the next generation of premium content. He will continue to serve as CEO of CBS Interactive.

Lanzone joined CBS Interactive as president in 2011 and was elevated to CEO in 2013. Prior to that, he co-founded and served as CEO of Clicker Media, which was acquired by CBS in 2011. Earlier in his career, he was the CEO of Ask.com, a global web property and search engine previously known as Ask Jeeves.

“I’m very pleased today to be expanding Jim’s role in the development of this increasingly important part of our company,” said Leslie Moonves, the chairman and CEO of CBS Corporation. “For the past five years, Jim has built a successful business and organization at CBS Interactive, which is now a thriving and profitable operation—and one of our most exciting growth engines as we move to build CBS All Access, CBSN and many other important initiatives in the digital space. Now, as our first-ever chief digital officer, Jim will bring that expertise and influence to all of CBS’s businesses by working hand in hand with digital operations across the corporation. I look forward to the many contributions he will make as we continue to transform ourselves as a premium content company in the interactive age.”