ViacomCBS’s BET has launched BET Studios, a studio venture that offers equity ownership for Black content creators.
BET Studios will create premium series and films for an array of buyers, including Paramount+, Showtime, CBS, Nickelodeon, BET+ and BET, in addition to select third-party platforms. BET Studios will launch with principal partners Kenya Barris, Rashida Jones and Aaron Rahsaan Thomas.
BET Studios will be led by Aisha Summers Burke, who was recently appointed executive VP and general manager of the new venture. Burke will be responsible for working collaboratively with the studio’s creative partners and key internal constituencies. Along with overseeing the day-to-day creative affairs for the company, she will be responsible for the BET Studios content slate and focusing on growing the production output across both internal and external platforms. Burke will report to BET President Scott Mills.
“The demand for premium content from Black creators has accelerated dramatically as a result of both the rapidly changing media and social landscapes,” said Mills. “BET, with our 40-year legacy of celebrating Black culture and the full power of the ViacomCBS ecosystem, is uniquely positioned to service this demand. As a company with its origin in Black entrepreneurship, we are incredibly excited to create the first major studio to provide Black creators with ownership, creative freedom and the unparalleled partnership and support of BET. I am thrilled to have Aisha at the helm of this venture, and I look forward to our collaboration with our amazing creative partners in BET Studios.”
“BET Studios is an exciting and novel extension of the storied BET brand, and we have a structure well-suited to our times to bring top talent into this production company with real ownership,” said David Nevins, chief content officer for scripted originals at Paramount+ and chairman and CEO of Showtime Networks. “Scott Mills deserves tremendous credit for driving this innovative new business from idea to reality—and Kenya, Rashida and Aaron could not be a more talented or in-demand group to lead this venture along with Aisha Summers.”
“The investment being made by Scott, David Nevins, Bob Bakish and the ViacomCBS team into BET Studios is not only an investment in Black storytelling, it is also an investment in the culture,” said Barris. “And while individual success is great, being able to amplify and champion underrepresented storytellers has been equally exciting, and this venture allows that to continue to be a key focus in this next chapter of my career.”
“There is such power in the creative talent that the principal partners bring to the table and BET Studios’ unique ability to tell Black stories at scale,” said Jones. “This joining of forces is super exciting for me in the multitude of ways that people of color see themselves represented on screen.”
“As a new venture, BET Studios offers an opportunity to expand the brand’s legacy of delivering Black stories,” said Thomas. “This is a chance to bring nuanced, layered narratives to life, partnering with a forward-thinking team, interested in surprising and engaging the audience.”
“BET has long been celebrated for excellence in producing quality programming that authentically depicts experiences lived within the Black community,” said Summers Burke. “With the launch of BET Studios, we are excited to introduce a new model that opens the aperture to a broad array of platforms and supports the full range of content from Black creators. This entrepreneurial environment offers creatives the opportunity to produce diverse high-end content reflecting all aspects of entertainment.”