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Kristin Brzoznowski

Kristin Brzoznowski is the executive editor of World Screen. She can be reached at kbrzoznowski@worldscreen.com.

Adobe: TV Everywhere Usage Continues to Climb

According to Adobe Digital Index's latest Digital Video Benchmark report, the number of TV Everywhere users increased 22 percent in Q4 2015, particularly due to special programming such as the fall TV premieres and sports-related content. Authenticated video viewing continued to steadily grow throughout 2015, with most months showing increases in video viewing over the previous month.

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U.S. TV Ad Spend Starts 2016 on a High Note

The U.S. television sector saw a 1 percent increase in ad spending in January, according to Standard Media Index’s (SMI) latest data, with broadcast networks showing a 9 percent gain. Broadcast ad revenues were driven by healthy network ratings in January, which included the rebooted classic of The X-Files and bumper audiences for football.

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