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Kristin Brzoznowski

Kristin Brzoznowski is the executive editor of World Screen. She can be reached at kbrzoznowski@worldscreen.com.

U.S. TV Ad Spend Starts 2016 on a High Note

The U.S. television sector saw a 1 percent increase in ad spending in January, according to Standard Media Index’s (SMI) latest data, with broadcast networks showing a 9 percent gain. Broadcast ad revenues were driven by healthy network ratings in January, which included the rebooted classic of The X-Files and bumper audiences for football.

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informitv: Top U.S. Pay-TV Services Lost 781,000 Subs in 2015

The six leading pay-TV services in the U.S. gained 125,000 subscribers overall in the last quarter of 2015, but collectively shed 781,000 subs over the year, according to informitv's Multiscreen Index. While four of the five leading services lost television subscribers over the year, only two reported subscriber losses in the last quarter of 2015.

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