81 Percent of U.S. Households Have a DVR, Netflix or Use VOD

DURHAM: New consumer research from Leichtman Research Group (LRG) has found that 81 percent of U.S. households have a DVR, get Netflix or use VOD from a cable or telco provider.

LRG reports that 30 percent of households are using two of the services, and 13 percent are using all three.

The survey also finds that 57 percent of households get an SVOD service from Netflix, Amazon Prime and/or Hulu. Overall, 48 percent of U.S. adults stream any of these services on a monthly basis.

Additional findings include that 64 percent of pay-TV subscribers have a DVR, compared to 45 percent in 2010, and that 51 percent of all cable subscribers used VOD in the past month, compared to 34 percent in 2010.

“In 2005, 25 percent of cable subscribers had ever used VOD, 8 percent of all households had a DVR, and about 4 percent of households subscribed to Netflix’s DVD-by-mail movie delivery service. These services have significantly evolved over the past decade,” said Bruce Leichtman, president and principal analyst for Leichtman Research Group, Inc. “Today, over 80 percent of households get at least one of these services, and in recent years Netflix and other streaming SVOD offerings have expanded the use and popularity of on-demand TV.”