ITV America Inks Overall Deal with Nobody’s Hero

ITV America has signed an overall deal with Nobody’s Hero, a new production label launched by Christopher Potts and Jonty Nash.

Per the overall deal with ITV America, Potts and Nash will create, develop and produce projects alongside the ITV team, with access to the company’s scale and infrastructure. The former Magical Elves colleagues were the creative minds behind such unscripted titles as Nailed It and Sugar Rush for Netflix, as well as the U.K.’s Made in Chelsea. They launched Nobody’s Hero in January 2020 and have since set original unscripted projects with Netflix, Quibi, HISTORY and Nat Geo WILD.

ITV America CEO David George said: “Chris and Jonty’s out-of-the-box approach to IP and format creation in the U.S., with a particular focus on streaming, is just one of many places we’re headed with ITV America. We welcome their refreshingly singular style and look forward to helping build Nobody’s Hero into a powerhouse label within our portfolio.”

Potts and Nash added: “It’s been famously said that, in Hollywood, ‘nobody knows anything.’ That includes us, but we’ve managed to make a few good guesses so far—and this deal with ITV America allows us to continue to do that, alongside a top-class, immensely supportive production and operations team.”