ITV America & Good Company Partner for Ballroom Series

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ITV America (Queer Eye) and the production studio Good Company (Beyonce’s Lemonade) have come together to produce the new unscripted series Category Is (w.t.).

The eight-episode docuseries offers access into Ballroom culture via New York City’s preeminent House of Miyake-Mugler. Already filmed, and financed by a third party, the series is the first project under a new model through which the partners are launching full-scale, funded productions prior to shopping them to prospective platforms and networks.

The show is currently being shopped. It is executive produced by Yusef Williams (“Overall Father” of the House of Miyake-Mugler), acclaimed director LoïcMaes and showrunner Brandon Panaligan (Bling Empire), with Ari Kolber (RuPaul’s Drag Race) serving as co-executive producer.

Led by Yusef, the series follows the personal and professional lives of nine members of this all-Black and queer “chosen family.” Power struggles, romance and interpersonal rivalries abound as they battle to make names for themselves in the House.