Sarah Jessica Parker Teams with ITV America for Dating Social Experiment


Lifetime and ITV America are joining forces with executive producer Sarah Jessica Parker for a new social-experiment dating show, Swipe Swap (working title).

The show is a social experiment in love and location, following two hopeful singles who trade places and adopt each other’s lifestyles—from living in one another’s homes and visiting each other’s favorite local haunts to connecting with one another’s closest friends and family—all in the pursuit of romance in their new cities.

Executive producers include Parker and Alison Benson from Pretty Matches Productions; Adam Sher, Jordana Hochman and Karen Kunkel Young from ITV America’s ITV Entertainment; and Mioshi Hill and Gena McCarthy from Lifetime.