Endeavor Invests in Asylum Entertainment Group

Endeavor Group Holdings has made a strategic investment in Emmy Award-winning non-scripted production company Asylum Entertainment Group.

Through the investment, Asylum will gain the financing and resources to supercharge its footprint through domestic and international M&A. Asylum’s portfolio, including The Content Group, Texas Crew Productions, Big City TV, Breaklight Pictures and Audity, will now be part of Endeavor’s non-scripted content division.

Endeavor’s non-scripted content business is led by Rebecca Sanhueza, executive VP of content strategy and development and head of non-scripted content. Asylum’s Steve Michaels, CEO, and Jodi Flynn, president, will report to Sanhueza.

“Rebecca is a key architect of Endeavor’s content strategy,” said Mark Shapiro, president of Endeavor. “She played a crucial role in developing both Endeavor Content and IMG’s original content business and brings the vision and strategy necessary to realize our global ambitions in non-scripted.

“Asylum is the ideal complement to our existing portfolio, and Steve will have our full support in building out an industry-leading nonscripted business,” Shapiro continued.

“We’ve long admired Steve and Asylum’s stellar work,” Sanhueza said. “As we look to invest further in non-scripted production, Steve’s appetite for growth, remarkable track record and market insight will benefit all our creative partners.”

“Endeavor is the ideal partner for our next chapter of growth in the non-scripted space,” added Michaels. “We’re excited to provide new partners with unique opportunities that amplify their vision, brands and businesses.”