MIPCOM Spotlight: Azteca

CANNES: The Azteca telenovela Tanto Amor tells the story of Alberto and Mia, whose long and eventful journey leads to romance and happiness in the midst of tragedy and betrayal.

An equally strong sense of justice drives these two characters as they fight for a love marked by absence, says Marcel Vinay Jr., the CEO of Comarex, which distributes titles for Azteca. Once I Loved You, another Azteca novela and MIPCOM highlight, is also a story of love and betrayal, where money permeates the lives of all those who live in a prosperous and fertile wine-producing valley. Meanwhile, the telenovela Así En El Barrio Como En El Cielo shows what happens when chance leaves the rich impoverished and turns the poor into millionaires. “Así En El Barrio Como En El Cielo is a potpourri of passion, love, laughter, hate and retaliation, with the odd miracle thrown in for good measure,” Vinay Jr. says.