Cisneros Sends Telefe’s Somos Familia to Africa

MIAMI: Cisneros Media Distribution (CMD) has licensed Telefe’s novela Somos Familia (We Are Family) to AMC Networks International – UK for broadcast on Eva, a telenovela channel available exclusively in Africa.

Somos Familia centers on the relationship between a famous businessman and his maid. The telenovela stars Colombia’s Ana Maria Orozco and Argentina’s Gustavo Bermudez. It is part of a major output deal with Eva that also includes the Cisneros Media titles Amor Secreto (Secret Love), La Mujer Perfecta (The Perfect Woman) and Voltea (Fallen Over Love).

“The distribution strategy designed for Telefe’s catalogue in Africa introduces our traditional productions alongside their edginess trademark style, which has increased the opportunities and their potential, attracting the interest of clients by building a strong offer for their local distribution,” stated Marcello Coltro, the executive VP of content distribution for Cisneros Media. “We are really excited to have included Somos Familia as part of the output deal agreement with Eva, and we are looking forward to a continued partnership with Telefe in the region.”

Chris Sharp, the chief programming officer at AMC Networks International – UK, noted: “We are excited to extend our partnership with Cisneros and introduce yet another highly popular and high quality production to the Eva viewers. Somos Familia is the first Argentinean series to be broadcast on Eva, and it will be a great addition to the lineup of first-run telenovelas on the channel.”

Daniel Otaola, the head of content distribution for Telefe, added: “We are very pleased to see how fast we’ve obtained results in the region thanks to the distribution agreement with Cisneros Media Distribution. Africa is strategic territory for Telefe, and we are sure that this is the first of several deals we’ll achieve together.”