The Africa Channel Establishes Production Arm

LOS ANGELES: The Africa Channel (TAC) will officially launch TAC Studios, a production arm of the cable channel, at DISCOP Johannesburg.

TAC Studios will be developing, producing and distributing lifestyle content reflecting Africa’s influence on the world. It will collaborate with producers from Africa and around the globe to bring contemporary stories, authentic voices and high-quality productions to audiences worldwide. The initial focus of TAC Studios will be on lifestyle content including travel, food, health/beauty, music and reality/factual. The studio also has plans to put into development several scripted projects. TAC Studios will also distribute TAC’s existing library of more than 300 hours of lifestyle HD content.

Narendra Reddy, the company’s executive VP of content and global operations, said, “We have been producing shows for several years for our own use but until now had not envisioned licensing our content to third parties. After receiving requests from several networks and digital platforms, we realized there is a market for high quality, affordable lifestyle content reflecting the people and influences of Africa. Building on the network of producers that we have cultivated on the continent, we decided to formalize the launch of TAC Studios.

“We chose to introduce TAC Studios at DISCOP 2016 because it is Africa’s number one TV and film marketplace for content buyers, sellers and independent producers.”