Friday, April 26, 2024

Tag: Media Partners Asia (MPA)

AVOD, SVOD to Drive GCC Video Revenues

February 24, 2022

Video revenues in the six Gulf Cooperation Council (GCC) countries are set to hit $2.1 billion by 2026, with AVOD and SVOD gains expected to make up for contractions in pay and free-to-air revenues, per a new report from Media Partners Asia (MPA).