StarzPlay Offering BluTV Add-On

StarzPlay has launched a new add-on in partnership with BluTV, an SVOD service that is globally available for all Turkish and Arabic-speaking audiences.

Through the partnership, StarzPlay subscribers in MENA will have access to BluTV’s catalog of Turkish drama series, all dubbed in Arabic. The add-on will be available as a dedicated branded area across all of StarzPlay’s existing platforms. StarzPlay subscribers can enjoy BluTV’s Turkish portfolio free for the first three months.

Earlier this year, the streaming service launched two add-on services in partnership with the global brands discovery+ and UFC.

Danny Bates, CCO and co-founder of StarzPlay, said: “In the highly competitive SVOD sector, it is important to update our content offering continuously and provide diversified entertainment choices that are relevant to our subscribers. Our partnership with BluTV is an extension of our business strategy for 2021 as we continue to make inroads in content aggregation. BluTV’s portfolio offers a wide breadth of compelling programming driven by family-oriented storytelling and we are confident that these Turkish series will be enjoyed by all.”

Aydin Dogan Yalcindag, founder and CEO of BluTV, said: “We are excited to partner with the Middle East’s leading streamer service provider which offers us a fantastic opportunity to bring compelling stories for fans of Turkish entertainment in the region. Turkish programming has a massive following in the Arab World and as pioneers of the Turkish SVOD market, we are thrilled to extend our offering for fans in the region. Our investor, US TV giant Discovery, has an established partnership with StarzPlay in the MENA region, which presented a great opportunity to expand our services into new markets and offer true value to customers. We look forward to working with StarzPlay and taking Turkish entertainment to a whole new level.”