Scripps Rolling Out Travel Channel & HGTV in MENA

DOHA: Scripps Networks Interactive and beIN have partnered to launch Travel Channel and HGTV in the Middle East and North Africa (MENA).

Travel Channel will be available on the beIN network starting August 1. It will include content such as House Hunters International, Delicious Destinations and Expedition Unknown.

Meanwhile, HGTV will launch for the first time in the region on November 2. HGTV viewers can expect hundreds of hours of programming from new commissions, including Listed Sisters and Tiny House Hunters, as well as new seasons of renovation and real-estate series such as Property Brothers and Love It or List It. Key titles will be subtitled in Arabic at launch, with all programs subtitled within a year.

“HGTV is a journey of transformation for your home and how you live,” said Phillip Luff, the managing director of U.K. and EMEA for Scripps Networks Interactive. “When you are looking for inspiration, it is the premiere destination for home improvement, DIY, design, real estate and landscaping content. Since its launch in 1994, HGTV has established itself as a top 10 network in all of cable in the U.S. We are thrilled to bring HGTV’s high-quality content to audiences in the Middle East and North Africa in partnership with beIN.”

Yousef Al Obaidly, the deputy CEO of beIN Media Group, said: “Scripps Networks is well known globally for its premium quality factual programming. Their ability to produce and package content that is extremely relevant for discerning high-net-worth individuals and families is well recognized. I am pleased that through this partnership, beIN is able to bring two great channels to our viewers.”