Fox-Branded Theme Park to Open in Dubai

LOS ANGELES: Twentieth Century Fox Consumer Products has entered into an international licensing partnership with Al Ahli Holding Group for a theme park and resort in Dubai featuring attractions based on TV’s Sons of Anarchy and The Simpsons, among other rides.

The Fox-branded theme park and resort is also slated to include spaces for attractions based on popular movies such as Ice Age, Rio, Planet of the Apes, Aliens, Predator, Night at the Museum and Titanic. Plans are underway for a variety of media-based dark rides and thrill rides that will tell new stories based on Fox film and television brands. Additionally, the park will include a themed retail street featuring unique shopping and dining inspired by Fox properties.

Called 20th Century Fox World, Dubai, the complex is slated to open in 2018. Through the deal, Al Alhi Holding Group will also be able to develop three Fox-branded resorts outside Dubai.

“20th Century Fox World, Dubai is the second Fox theme park destination and marks an important step forward in our global theme park strategy,” said Jeffrey Godsick, the president of Twentieth Century Fox Consumer Products. “Fox World will be a world-class destination that will help fuel Dubai’s emergence as a global tourism destination. This park builds on the foundation being laid by 20th Century Fox World, Malaysia, currently under construction.”

“We are thrilled to partner with Al Ahli Holding Group on this exciting project,” said Greg Lombardo, the senior VP of global live and location-based entertainment for Twentieth Century Fox Consumer Products. “20th Century Fox World Dubai will provide an ongoing platform for immersive brand engagement with our consumers from around the world, including key international markets of Europe, Russia and China.”

Mohammed Khammas, the CEO of Al Ahli Holding Group, remarked: “AAHG’s history in the genre of entertainment is replete with successful partnerships with top motion-picture studios. We pride ourselves in understanding the pulse of the audience and catering to it with novel and breakthrough projects.”

He continued: “Fox’s rich history of great entertainment-based intellectual properties from movies, television shows and animation concepts will help us spearhead this project and add value to our latest offering in the global entertainment space. As part of our international deal with Fox, we look forward to building these attractions and resorts globally starting with Dubai as the first location and additional Fox-branded resorts that we hope to open across other territories in the future.”

Manoj Aheeray, the director of investment and strategy for AAHG, added,”The synergy created by AAHG’s partnership with Fox will enable 20th Century Fox World, Dubai to offer the consumers in the Middle East and global tourists visiting Dubai to experience world-class facilities with unique attractions and retail outlets that will take themed entertainment to a different level.”