DISCOP Africa Kicks Off B2B Program Meet Your Stars

LOS ANGELES/JOHANNESBURG: Trade event organizer Basic Lead is launching a new B2B promotional program, Meet Your Stars, at the 11th edition of DISCOP Africa, which will be held from November 4 to 6 in Johannesburg.

Meet Your Stars offers an opportunity for producers and distributors at DISCOP Africa to introduce their upcoming shows and new seasons of returning prime-time shows in front of an audience of “influencers” in the African television industry.

The new program will showcase 24 brand-new and existing shows grouped into three categories: Comedy & Lifestyle, Series & Soaps and Competition & Reality Shows. The titles will be presented to an invited group of programmers, media buyers, advertisers, journalists and social media bloggers, and each show will be given a 90-minute presentation slot programmed across three theaters featuring a multimedia stage to help the invited guests interact with the actors, producers, directors and writers of the series.

“In today’s multiscreen world it is vital for brand new shows to have a strong, immersive launch from the very start,” said Patrick Zuchowicki, general manager of Basic Lead. “Generating an even more tangible buzz for programs and the talent both on-screen and behind them during DISCOP Africa will now be a significant part of our mission. The Meet Your Stars promotional program will be an efficient opportunity to draw attention to and raise the level of interest for these upcoming TV shows, as well as prime-time favorites, amongst strategic ‘industry influencers’ in Africa’s television and advertising ecosystems.”