beIN Launching 24 HD Entertainment Channels Across MENA

DOHA: beIN Media Group is expanding its footprint with the launch of a range of movie and entertainment channels in the Middle East and North Africa.

The plans are for 24 entertainment channels in full HD quality. This marks its entrance into the entertainment space, alongside its sports offerings.

Nasser Al Khelaifi, the chairman and CEO of beIN Media Group, said: “Our consumer research in the MENA region indicated for quite some time that families expect a leading entertainment provider like beIN to offer a complete range of TV entertainment channels. beIN is offering the new channels to its existing subscribers free until end of 2015. New potential subscribers will be able to purchase a package offering.

“Furthermore we identified a sweet-spot in terms of pricing of pay TV in the region that has traditionally been over-priced. Hence it was natural that beIN offers latest blockbuster movies, great family entertainment in the form of latest series, factual and kids’ content along with our premium sports offering. beIN’s vision is to reshape the future of pay TV and family entertainment in MENA through offering premium multi-genre entertainment at affordable prices.”

Al Khelaifi added, “beIN values the loyalty of our customers in MENA region. Our entry into entertainment pay-TV space should be a cause of celebration for our loyal customers. Hence we have decided to reward our loyal customers with two months of free access to our premium entertainment channels.”

He continued, “Our research indicates that full HD is an extremely important feature that our customers expect from a premium brand like beIN. As part of our commitment to quality, we are offering a bouquet of full HD channels.”