all3media International Sends Formats to Africa

all3media International has inked a number of deals in Africa, including for the hit formats Undercover Boss and The Cube, which have been optioned for production in Nigeria.

The factual-entertainment format Undercover Boss looks on as high-level corporate execs go undercover in their own companies. The show, which originated in the U.K., has been optioned by Nigeria’s EWA Media Productions. The game-show format The Cube is also slated for adaptation in Nigeria, where it was optioned by FanFaceOff Global Entertainment for at least 15 episodes. The original U.K. version sees contestants participate in physical and mental challenges for the chance to win a cash prize.

Several agreements were also signed for finished programming. North One Television’s Guy Martin-fronted content has been snapped up for broadcast across Africa. A pan-territory deal with BBC Worldwide includes Our Guy in China, the third season of Speed with Guy Martin and the Speed with Guy Martin F1 special. Discovery took Guy Martin: Fastest Man on Two Wheels?, Guy Martin’s Wall of Death, Guy Martin’s Last of the Vulcans and Guy Martin: Our Guy in Latvia for its African feed, while South Africa’s SABC licensed Gordon Ramsay’s Ultimate Home Cooking and both seasons of Gordon’s Great Escape.

The company’s latest drama deals include the acquisition of the second season of New Pictures’ Indian Summers by BBC Worldwide, along with season eight of Company Pictures’ Inspector George Gently. Meanwhile, SVOD platform Showmax signed up for both seasons of New Pictures’ The Missing.

Kelly Shek, sales manager for EMEA South at all3media International, remarked: “We are continuing to make significant inroads across Africa, and I’m delighted to announce that we are now working at a local level with producers and broadcasters in Nigeria and South Africa. Leading on the adaptation of two of our strongest brands in the entertainment and factual-entertainment genre in Nigeria, a key territory in the region, represents a fine start to our local production activities in Africa.”