New GM Named for FIC Africa

JOHANNESBURG: Ratna Siriah has been named general manager of FOX International Channels (FIC) Africa.

Based in Johannesburg, Siriah will report directly to Adam Theiler, the executive VP of FIC U.K., Nordic region, Turkey and Africa. The exec assumes the management of the company’s business in the region, where FIC operates leading pay-TV channels such as FOX, FOX Crime, FX, National Geographic Channel, Nat Geo WILD and FOX Sports, among others.

“The appointment of Ratna reflects our ambition in Sub-Saharan Africa,” said Theiler. “She brings a vigorous commercial approach to the market and an impressive ability to understand the needs of our fans, affiliate partners and advertisers. Her pure energy and enthusiasm for product-driven growth is in line with the culture of FIC. We have invested in the best of Hollywood on FOX, blue-chip event television on National Geographic and heart-pounding live sport on FOX Sports, and we are thrilled to welcome a leader who can grow our portfolio and extend our reach across the continent.”

Siriah added: “This is an amazing opportunity. FOX International Channels is a dynamic multimedia player and it operates the best brands in the industry. I am extremely excited about the opportunity.”