DISCOP Africa Taps iROKO CEO for Opening Keynote

JOHANNESBURG/LOS ANGELES: Jason Njoku, the co-founder and CEO of the digital distributor iROKO, is lined up to deliver the opening morning keynote at DISCOP Africa on October 31.

iROKO is the world’s largest digital distributor of Nollywood movies and is also YouTube’s largest partner in Africa. During his keynote, Njoku will champion the benefits of digital migration. The session will take place at 9 a.m. on Wednesday, October 31.

The market has slated a number of networking opportunities and hundreds of meetings between digital buyers, sellers and producers for the event, which runs until November 2.

“I have a very simple vision for digital Africa and the Diaspora: we are setting the content free by streaming it online. For too long, the content was restricted to a local market. We’ve made it global, for everyone to access,” commented Njoku. “The opportunity to open DISCOP Africa will allow me to speak with industry players and discuss the best ways of sharing the incredible content that Africa produces—online and on more traditional platforms.”

“Welcoming the founder of the fastest-growing video-centered internet company in Africa to kick start DISCOP Africa 2012 will provide our attendees with a better understanding of the continent’s rapidly expanding digital entertainment marketplace, and most importantly, of its potential inside Africa and outside,” added Patrick Jucaud-Zuchowicki, the general manager of event organizer Basic Lead.

He continued, “This session will also celebrate Africa’s dynamic entrepreneurial spirit: Jason Njoku was touted by Forbes Africa as one of Africa’s young millionaires to watch, and his example is certainly one to follow.”