Univision Unveils Digital Campaign for La Banda


MIAMI: Univision Digital has launched a new app for second-screen viewing of its upcoming reality competition La Banda as part of a broader multiplatform initiative for the show.

The Univision Conecta App, presented by Verizon and built on technology developed by interactive-TV developer Screenz, will let viewers accumulate points while watching the show. The users with the most points will make the Top 10 Leaderboard and will be in the running to become the show’s fourth judge via a hologram in the semifinal. Verizon will also fly the fan judge and a guest to Miami to attend the La Banda finale.

In addition to the Univision Conecta experience, viewers will be immersed in activities across their preferred digital and social platforms. Fans will be able to vote for their favorite contestants on Twitter, Facebook and the show’s official website, while GIFs and quotes will be available on Vine. YouTube will also host exclusive content featuring hosts William Valdes and Megan Nicole.