Univision Communications Names First Chief Revenue Officer

Univision Communications Inc. (UCI) has promoted Tonia O’Connor to chief revenue officer, a newly created role.

O’Connor will continue to report to Randy Falco, the president and CEO of UCI, and remain based in New York. The new post marks an integrated content monetization strategy and consolidated oversight of all of UCI’s revenue streams—linear and digital advertising, content distribution and new revenue development. O’Connor originally joined the company as executive VP of distribution sales and marketing in January 2008.

Among O’Connor’s first actions as CRO will be to appoint a successor to Keith Turner, UCI’s president of advertising sales and marketing, who recently announced his plans to retire at the end of 2017, and to lead a seamless transition for the advertising sales and marketing team.

“This new executive position not only recognizes the extraordinary track record of impact Tonia has made—and will continue to make—on our company, but it also represents an important shift in the way we are now approaching our business,” Falco said. “By adopting a total revenue strategy, we will be able to better partner with our clients to create consumer-first, multiplatform solutions and invest in our content, platforms and insights with improved targeting and servicing of our audience.”

O’Connor commented, “In this consumer age of media, audience insights and behavior are—more than ever—critical ingredients in the success of both our content and our partners. UCI has been the undisputed leader for more than 50 years in delivering the highly coveted, young and diverse American audience. That makes us some of the best storytellers on the planet with an incredibly loyal audience—from Univision News to La Doble Vida de Estela Carrillo to Liga MX. I am excited to lead our groundbreaking approach with an integrated distribution and advertising sales strategy, which will provide tremendous opportunities for our clients to leverage the full value of our enterprise. I look forward to working with my colleagues to continue building UCI’s path as an industry leader.”

Falco continued, “Tonia is a fearless leader with a keen ability to anticipate, influence and adapt to our rapidly changing industry, and she is uniquely qualified to help drive our next phase of growth at a pace that tracks with the convergence of the media and technology worlds. Since joining UCI, Tonia has led a highly profitable content distribution strategy that has embraced technology and increased the relevancy of our programming in a multi-screen world.”