Tr3s Unveils Content Pacts with Jennifer Lopez, Wilmer Valderrama


MIAMI: Tr3s, the Viacom-owned entertainment network aimed at the Hispanic millennial generation, is ramping up its original programming slate for 2012, inking deals with Jennifer Lopez and Wilmer Valderrama, among others.

Lopez is working with Simon Fields and Jane Startz on Amigas, Inc. Startz is the creator of the Amigas, Inc. books series and characters, which were inspired by Lopez. The English-language show will chronicle the lives of four entrepreneurial Miami teens who pool their creative talents as singers, graphic artists, deejays and choreographers to launch a party-planning business to throw teenage girls their dream Quinceañera. Eight episodes have been ordered for a fall 2012 debut.

Valderrama (That ’70s Show) is executive producer on the new docu-series The Ricardo Laguna Project, following BMX champion (and Vegas bachelor) Ricardo Laguna as as he attempts to break three world records and start his own family business. The 8×30-minute show premieres in March.

Latin American music, film and TV star Dulce Maria takes center stage in Dulce Maria: Extranjera (Dulce Maria: Foreign). The 10×1-hour show, focusing on Dulce Maria as she attempts to break into Hollywood, launches in July.

In addition to the lineup of new originals, Tr3s has announced the acquisition of the Mexican novela Bienvenida Realidad from Argos Communications. The 120-episode show from Cadena Tres, Argos Communications and Sony Pictures Television starts airing on Tr3s next month. 

Charlie Singer, senior VP of content and creative for Tr3s, noted, “Tr3s has become a strong creative content engine, and we take pride in knowing that we have established a credible and valuable space that allows producers to create innovative and compelling content. Our audience is more invested and engaged in our original programming than ever before and we look forward to continuing to deliver hit content.”