The QYou Lands in LatAm Through TotalPlay

DUBLIN: Digital video curator The QYou has partnered with Mexican triple-play provider TotalPlay to deliver short-form content to Mexico.

As part of the agreement, TotalPlay will roll out The QYou’s linear channel on its IPTV service. The launch will mark the youth-focused network’s entry into the Latin American market.

Dublin-based The QYou offers a curated lineup of digital video content from around the world. The 24/7 channel is available to international pay-TV operators as part of linear, VOD and TV Everywhere offerings.

The partnership in Mexico follows a deal with Multi Channels Asia to launch its TV formats across the Asia-Pacific region.

Scott Ehrlich, co-founder and CEO of The QYou, said: “It’s evident there is [a] strong appetite for internet content in Mexico, so it makes a lot of sense for an innovative operator like TotalPlay to integrate The QYou as part of its IPTV offering. We’re thrilled to be launching into LatAm for the first time, and excited to be working with TotalPlay.”