Telemundo Aligns with VC Medios

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MIAMI: Telemundo Internacional has granted VC Medios the exclusive rights to represent the pay-TV channel's advertising sales within Latin America as of January 2014.

The Telemundo Internacional channel in Latin America offers telenovelas and entertainment programs produced with high-quality standards. It has more than 11 million subscribers and is one of the leading pay-TV channels in key countries in the region. The deal with VC Medios covers Colombia, Venezuela and Ecuador.

Karen Barroeta, the senior VP of international cable and general manager for Telemundo Internacional, commented, “We are very excited about the signing of this agreement with VC Medios, which will strengthen our sales in the region, maximizing our standing in Venezuela as well as in Ecuador and Colombia."

"Telemundo Internacional is an important addition to our prestigious portfolio of channels, expanding options for advertisers with a variety of high-quality programming and consolidating our leadership position in our markets," said Tony Salanova, the executive VP of VC Medios.