Mexico Named Country of Honour for MIPCOM 2014

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CANNES: Reed MIDEM has selected Mexico as the MIPCOM 2014 Country of Honour.

The Country of Honour program is organized in partnership with PROMEXICO, the government agency that supports Mexican exports. The event will have a dedicated focus on Mexico's TV, film and digital media industries. There will be high-level conferences, screening showcases, co-production matchmaking and Mexican-themed networking events.

A Focus on Mexico event will launch at MIPTV 2014 and will extend through MIPCOM 2014.

Laurine Garaude, the director of Reed MIDEM’s television division, said, “PROMEXICO’s support for the Country of Honour initiative reflects Mexico’s commitment to developing its entertainment industry across the global market.”

“Mexico’s recognized talent, as well as very competitive costs, high-quality infrastructure, natural wonders, world-renowned hospitality, attractive market, proximity to key international spots and generous incentives, has turned our country into the industry’s destination of choice,” commented Francisco Gonzalez Diaz, the CEO of PROMEXICO. “This is why we are absolutely thrilled with the announcement of Mexico as the next Country of Honour of MIPCOM in 2014. This event is the world´s greatest international TV and film market event. We are delighted to showcase why Mexico is becoming such a sweet spot in this industry.”