Streaming Service Cennarium Heads to Brazil


LONDON: Cennarium, a streaming service dedicated to the performing arts, has signed an international deal with Samsung to make it available in Brazil.

The service will be offered to Samsung customers in that country through tablets, TVs and smartphones via Moony, a Samsung digital platform that provides niche content from various providers. Currently available in a beta version, the app will launch this month in Brazil with a projected rollout across Latin America in January.

Cennarium offers an exclusive selection of more than 20 live-recorded plays, operettas, music and dance from around the world. The content is available both direct to consumers via its proprietary online platform and through SVOD, where new performances will be added each month.

“We are delighted to partner with Samsung, one of the world leaders in connected TVs, tablets and smartphones, on our first ever distribution deal and offering Cennarium’s exclusive content to an expansive new audience,” said Gulu Monteiro, the managing artistic and commercial director at Cennarium. “This is exactly the type of innovative deal we have been looking to secure, enabling us to bring our world-class performing arts programming to a new, global audience.”

Marcelo Mattar, the head of video at Samsung Latin America, added: “Samsung’s Moony app aims to offer exclusive, world-class, niche content and Cennarium fits perfectly into this category. Moony is the first app from Samsung with a hub of channels targeting education, art, entertainment and music, and we were so impressed by Cennarium’s originality and innovation that we knew its content was ideal for our new digital offering.”