Shine International Names New VP of Sales for Latin America


LONDON: Shine International has tapped Daniel Rodriguez, a former Cisneros Media Distribution exec, for the newly created post of VP of sales for Latin America.

Rodriguez will start in mid-May and work from Miami. He’ll be in charge of tape and format sales, as well as Latin American business development for Shine International, the sales and distribution division of Shine Group.

Rodriguez recently worked at Cisneros as the group’s director of sales. He also had a stint as VP of startup Xystus.

Nadine Nohr, Shine International's CEO, said: “Latin America has always been a significant region for Shine International and Daniel is a hugely experienced and respected practitioner there. The Shine International LA team has done great work to date in Latin America and will be bolstered by having Daniel as a constant in-region presence to help build on this. We are delighted to welcome him aboard.”

Rodriguez added: “It’s exciting to work with a catalogue as important, relevant and innovative as Shine’s International, as well as to offer a dedicated presence for our partners and clients. I look forward not only to increase Shine’s reach in Latin America, but also to use our company’s reach to take programs from the region to the rest of the world.”