New Telemundo Unit to Help Market Brands to Millennials

NEW YORK: NBCUniversal Telemundo Enterprises’ digital and emerging business division has launched Co-Lab, a new social native strategic unit set to engage Millennials through social content and native video experiences.

The unit will provide best-in-industry practices and insights in the development of social video content, anchored on brand strategies and consumer passion points. Leveraging Co-Lab’s multicultural expertise and NBCU Telemundo Enterprises’ more than 60 million social fans and followers, brand marketers and agency partners will have the chance to actively participate in the co-creation process with diverse social influencers and talent alike. Its content will range from visual animation and short-form clips to immersive video series.

Co-Lab will be led by Ayan Valle, who has been elevated to VP of digital and social partnerships for NBCUniversal Telemundo Enterprises after serving as director of digital and social media for Telemundo. In his new role, Valle will be responsible for developing and executing the social native video strategy across the NBCU Telemundo Enterprises portfolio, in partnership with top brand marketers and agencies. He will continue to be based in Miami and report to Borja Perez, the senior VP of digital and social media for NBCUniversal Telemundo Enterprises.

“Under Ayan’s leadership, our digital and social audiences have grown double-digits in 2015, making Telemundo the number one network on Facebook four months in a row, and a top 10 U.S. Social Brand,” said Perez. “With his proven track record and expertise, and our new Co-Lab unit, we will continue to provide our clients and audience groundbreaking content and further strengthen our position as industry leaders.”