New Creative VP for Endemol Shine Brasil


Allan Lico has been named creative VP at Endemol Shine Brasil.

Lico is making a return to Endemol Shine Brasil, where he was formerly director of digital and branded content from 2015 to 2019. He most recently served as head of Bandplay, Grupo Bandeirantes’ streaming app.

In his new post, Lico will oversee the studio’s productions such as MasterChef Brasil, Love is Blind, The Masked Singer Brasil, All Together Now, Rio Shore, Survivor and more.

Directors Bruna Barbosa and Guilherme Schutze, as well as the creative team, will now report to Lico.

“Allan was a key member of the Endemol Shine Brasil team from 2015 to 2019, and here we have the custom of always keeping the doors open so that employees can return when new opportunities open up,” said Endemol Shine Brasil CEO Nani Freitas. “Lico returns at this time with a lot of additional experience, which will only increase the department’s creative power. His arrival will be essential for this new phase of the company, which is thirsty for new challenges.”

Lico added: “In the market, everyone knows Endemol Shine Brasil as a powerhouse when it comes to reality production. Being part of this team is an achievement. I arrive with a lot of focus and am eager for innovative possibilities with each of our projects. I already have several ideas, and I am sure that we will push Endemol Shine Brasil even further.”