Endemol Shine Brasil Launches Talent Agency Arm


Endemol Shine Brasil, a part of Banijay, has partnered with SUBA for a talent agency arm to start managing the participants of the reality shows it produces.

The first talent to be managed under the new arm will be from The Bridge (HBO Max), Canta Comigo (a.k.a. All Together Now; TV Record) and Queen Stars (HBO Max). In relation to MasterChef‘s talent, the partnership will be maintained with Meni.

“In 2018, Endemol Shine Brasil, through its licensing department, began to understand internally that all actions and campaigns by licensees that involved the company’s productions ended up being carried out with the participants of its projects,” said Fernanda Abreu, head of licensing at Endemol Shine Brasil. “We identified an opportunity there, which began in France and Spain, when Endemol in both countries also began to manage its talent.”

“We saw in SUBA a partner with a converging vision about the potential and the way to expand the projection platform of the talent that we reveal in our productions, and we are sure that this association will bear much fruit,” added Abreu.

Ronaldo Rangel, SUBA’s chief growth officer, said: “We feel very happy and prestigious to be chosen as the exclusive partner of a company of the caliber of Endemol. And absolutely excited about the potential for project generation, since reality shows, due to their great adherence and engagement with audiences, are true powerhouses for the creation and expansion of personal brands, and Endemol is the main world reference in this program format.”