MIP Cancun Moves Online


MIP Cancun is transitioning to a 100 percent digital event this year, with the launch of MIP Cancun Online+.

The 7th edition of Reed MIDEM’s signature one-to-one matchmaking market Latin American and U.S. Hispanic television will take place entirely online from November 17 to 20. It will offer agendas of targeted, pre-scheduled meetings between international distributors and Latin American program buyers, as well as between producers and commissioners from the Americas seeking co-production opportunities. This in addition to a full online conference program.

all3media international returns as sponsor of the MIP Cancun Formats Pitch competition, which will also take place online. For the second year, it will award a winning producer with development funding for a new and original, non-scripted entertainment format.

Originally planned to take place at the Moon Palace Hotel in Cancun, Mexico, the next edition of the physical MIP Cancun is scheduled for November 2021.

“MIP Cancun is the leading international Latin America content market each November,” said Jerome Delhaye, director of Reed MIDEM’s entertainment division. “Continued concerns over the COVID-19 pandemic and related travel restrictions, mean that the responsible move is to provide a digital solution. Our experience with MIPTV Online+ and MIP China Online shows that the international television community has embraced digital formats of MIP markets while everyone waits for a return to face-to-face gatherings.”

“Our winning formula has always been to connect the Latin American television community with international partners through highly-curated and professionally organized matchmaking,” commented MIP Cancun Director Benedicte Touchard de Morant. “MIP Cancun Online+ allows us to replicate the matchmaking format digitally, providing our partners with the same high-level of personalized and efficient meeting experience online, from the safety and comfort of their home or office, during these unprecedented times.”

Mary Morita, executive manager of Brazilian Content, said: “We are expecting to take part in MIP Cancun once again, this time with an online presence. The core to MIP Cancun is access to local buyers and producers we can reach out to through pre-arranged meetings organized by the event. I strongly believe that the virtual setting will not only deliver the business aspects but also boost more opportunities for the Brazilian independent producers.”

Janel Downing, VP of sales for Latin America all3media international, said: “We are delighted to be running the MIP Cancun Formats Pitch again with Reed MIDEM. Our inaugural event proved that there’s a huge amount of creative talent in the region—and we are sure that this year will bring forth more format ideas that will suit the region perfectly. We are pleased to be able to run the competition virtually allowing everyone to participate.”