Marcello Coltro Becomes Cisneros Media’s EVP of Content Distribution


MIAMI: Marcello Coltro, who previously served at MGM Networks Latin America, has been appointed as executive VP of content distribution at Cisneros Media.

Coltro will be responsible for overseeing the company's pay-TV and content distribution units. He will report to Jonathan Blum, the president of Cisneros Media, and will be based in Miami. Prior to Cisneros Media, Coltro had spent more than 15 years with MGM Networks Latin America, rising to the post of executive VP and chief marketing officer.

Blum commented: “Marcello brings his television expertise to Cisneros Media, with vast experience in broadcasting, distribution, digital media and marketing. During his career, he’s built an outstanding and solid reputation in the industry, succeeding in multi-cultural markets and securing the development of businesses for sustained growth. In his new role, Marcello will oversee our pay-TV and content distribution units, focusing on accelerating the growth and maximization of existing sources of revenue, identifying new business opportunities, and fostering the development of strategic partnerships and alliances.”