International Artist Lucero to Host New Telemundo Song Competition

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MIAMI: Award-winning singer and actress Lucero is set to host Telemundo's new musical competition I Am the Artist (Yo soy el artista), which is slated to premiere in September.

The Mexican artist joins the Sunday prime-time reality competition as a master of ceremonies, where she’ll also have a say in each contestant’s future. Lucero previously served as a coach in the first season of the singing competition La Voz Mexico.

Telemundo partnered with Spain’s Reset TV to develop and produce the reality show. Castings for the program recently ended across major cities in the U.S. and Puerto Rico.

“Lucero embodies the essence of what we call a true artist,” said Jesus Torres Viera, the executive VP of programming at Telemundo. “Her successful career in acting, singing and performing, together with her charismatic and charming on-stage persona make her the ideal MC for this revolutionary show.”

“I am extremely happy to be the host of [I Am the Artist],” Lucero said. “It is a powerful reality concept with all the necessary ingredients to discover great new talent and develop them. I love that aspect of the show. These types of programs are attractive for the audience and very important for so many artists who are waiting for a great opportunity. I also am thrilled to work with such a great team of professionals who are fully committed to such an important project.”